This program will consider the art of influence, national security narratives and, through the discussion and exploration of case studies, examine the value of effective strategic communications.
In a 24-hour media cycle disrupted by influencers, online commentators and individuals with mobile phones, public opinion is being shaped at lightning speed. Consequences can include perceptions of bias, misinformation, ‘weaponised’ information and ‘post-truth’ behaviour.
What is Australia’s national security narrative and how does the public perceive national security in this environment? How can the public sector effectively and accurately help government shape public opinion while maintaining space for dissenting opinions? And how does it develop and maintain social license while balancing public interest with national [security] interest and the need to know?
Note: This program is aimed at mid to senior level policy officers and leaders.
Professional development program: for more details or to enrol please email epd.nsc@anu.edu.au